Caroline Elie
Brand strategist, author and founder of The Everyday Luxury
About
Caroline Elie is a brand strategist, author and founder of The Everyday Luxury.
Her career has spanned editorial, luxury, hospitality and brand communications, from working with organizations like CHANEL and ELLE to collaborating with brands including Jaguar, Olsen and P&G.
These experiences shaped her perspective on what makes a brand, an experience or an idea memorable: clarity, emotion, consistency and an uncompromising attention to detail.
Today, she brings that perspective to The Everyday Luxury, where she advises ambitious organizations on how their brands are positioned, communicated and experienced.
Her upcoming book and masterclass extend that philosophy further, exploring a simple idea at the heart of her work: luxury is not about excess, but about intention.
"Luxury is the ability to make someone feel special by creating a moment, an emotion or an experience they will remember."
– Caroline Elie
The Book
Everyday Luxury
The Art of Living and Leading with Intention
What if true luxury had far less to do with what we own than with how we choose to live?
Everyday Luxury offers a more human vision of luxury, one where elegance is found in empathy, emotional intelligence, intentionality, self-worth, attention to detail and, above all, in how we make others feel.
Part personal reflection, part philosophy, the book explores how these principles can shape the way we live, lead, connect and find more of the extraordinary in the everyday.
The Masterclass
The Everyday Luxury Masterclass
A self-paced online experience for founders, leaders and anyone looking to build a brand with greater clarity, intention and distinction.
Through the principles of intentional luxury, you'll learn to look at your brand with fresh eyes, from positioning and language to experience, emotion, visibility and the details that shape how people perceive and remember you.
The Everyday Luxury
For organizations
The Everyday Luxury is Caroline's brand strategy and advisory practice, helping ambitious organizations elevate how they are positioned, communicated and experienced.
Stay in the Know
Be the first to hear about the book, masterclass, upcoming events and new ideas from Caroline.